inspiration : activewear

Today I began my entrepreneurial quarter - because my school is transferring to the semester system (from the quarter system), we have a very short summer! I am taking these few months to design a mini activewear collection.

I spent the day doing market research, looking at existing brands, finding new and inspiring brands, and deciding where I want my collection to fit into the market.

Tomorrow will be trend and color research, and nailing down my target market! Here are some images I have collected thus far that will serve as market inspiration for the next few days:

  Karma

 lululemon

 

Michi

 

Muse

 

prAna

 

zella

 
What are your favorite activewear brands? What do you look for in activewear? Let me know in the comments!

inspiration : various editorials

 

  

"Nature of Prints" from Flare Canada

 

 

"Indian Summer" from Styleby Magazine

 

 "A Life Less Ordinary" from M Magazine

 

"Hürrem Sultan 2010" from Vogue Turkey

 

All editorial photos from here, an amazing source of fashion photography from magazines you may not have access to.

 

inspiration : brooke shaden photography

Wet or blowing fabric, unusual limb movement, and a hint of surrealism - the colors are eerie, and altogether beautiful and inspiring.  Brooke Shaden tries to question what makes us alive through her works.

I love the use of fabric in her photographs.

(I'm beginning an "inspiration" post topic!)